Honestly, going on parades of any kind just isn’t my thing – in the same way rock concerts or road racing aren’t. However, the Twelfth is clearly a significant event and television coverage reflects this; events such as Tennents Vital are well trailed; and the just past North West 200 and upcoming Ulster GP are given appropriate “major event” status by the Tourist Board.
This weekend another well-established and huge gathering takes place in Northern Ireland – a day of fun and frolics to be attended by thousands. Indeed, there is potential in future for it to grow, one year, into Europe’s showpiece event in a not dissimilar way to the MTV Awards or Giro Grande Partenza. I speak, of course, of Belfast Pride.
Much is made of this politically, and rightly so; but much could also be made of it socially and economically. It attracts people to Belfast. It brings people into shops, leisure facilities and cafés they would not otherwise frequent. Hotels can be booked out. In short, it is a significant boost to the city centre and its traders.
So you are left to wonder – why no “major event” status? Why so little trailing well in advance by the mainstream? I trust an evening’s coverage is being planned by BBC NI as I write? I ask these questions genuinely – but they do need answers. I wouldn’t like to think a Pride event would not be treated even-handedly…